In order to rank higher on Google, most people would lay emphasis on big keywords. It should be remembered that focus should be on smaller keyword along with first page ranks, rather than on bigger keywords and failing to come present on the first page of Google. It would be pertinent that the seo agency singapore should emphasize on researching on the keywords to help your business rank realistically on first page of Google. Moreover, the keyword should have adequate search value. It should be worth your time and effort for your business to try ranking for. Apart from the keywords, the agency should lay emphasis on the topics.
More than the keywords, the chosen topics would help you rank higher on popular search engines. Google has been evolving along with its algorithms. The primary aim is to understand the needs of the users. Therefore, the agency should aim to understand the expectations of the user, search criteria of the user and search results to answer the user’s query in the best manner. These aspects would be imperative to gain targeted audience to your website. The order of the day is not to focus on keywords alone, but to create keyword-focused content. The aim should be to consider what the user would be searching for rather than making them phrase different kinds of search queries.